As Saudi Arabia gears up for Eid Al Adha and the arrival of pilgrims for Hajj, the spirit of generosity permeates through households and communities, marked by reflection, sacrifice, and meaningful exchanges. Central to these traditions is the use of fragrance to honor guests and forge lasting memories. This year, Ahmed Al Maghribi Perfumes, a luxury brand that originated in the UAE, is leading a campaign that embodies these values, unveiling new product launches, curated gift sets, and seasonal promotions across its range of perfumes, oud, fragrance oils, and home fragrances.
Established in the UAE, Ahmed Al Maghribi Perfumes has expanded into a renowned entity across the GCC, now reaching a global audience through more than 190 stores. The brand is celebrated for blending Arabian heritage with a contemporary approach, offering products such as Dehn al Oud, Concentrated Oils, home fragrances, and meticulously crafted Perfume Gift Sets. As the demand for perfumes surges in Saudi Arabia during Hajj and Eid, the brand is enhancing its reach via retail locations and online platforms, facilitating easy access for customers to purchase perfumes digitally.
Central to this season’s offerings is Flower Gris, a new fragrance that captures the essence of the period. It begins with a clear, soft scent and evolves into a balanced trail suitable for daily use and gatherings, emphasizing long-lasting presence without being overwhelming. Another recent addition, Dulook, merges historical elements with a modern twist, embodying the depth typical of premium Arabic perfumes while maintaining a refined finish. The YA HAAJJ gift set provides a meaningful addition to the collection, crafted specifically for those returning from Hajj as a token of gratitude and remembrance, part of a broader selection of perfume gift sets ideal for Eid visits and family gatherings.
The seasonal collection also features the Safa Marwah, Ya Taibah, and Labbaik Gift Sets, each inspired by the profound significance of the Hajj journey. These sets include a thoughtfully balanced assortment of premium perfumes, oud, bakhoor, and concentrated oils, offering a comprehensive fragrance experience suitable for both everyday rituals and special occasions. To complement the season’s spirit, Ahmed Al Maghribi is extending up to 40 percent discounts on selected items across its stores and online channels, addressing the heightened interest in perfumes during this period while ensuring quality remains uncompromised.
A senior executive from Ahmed Al Maghribi Perfumes emphasized the campaign’s purpose: “Hajj and Eid Al Adha are moments of connection and reflection. The brand has focused on creating products that are easy to gift and meaningful to receive. From our best sellers to new launches and gift sets, every creation by Ahmed Al Maghribi remains rooted in tradition. The aim is to make luxury accessible and serve customers through a balanced range of fragrances that are traditional, premium yet affordable.” By aligning new launches with an established product catalogue that includes both Oriental and Occidental fragrances, Ahmed Al Maghribi Perfumes continues to cater to customers seeking reliable perfumes in Saudi Arabia during one of the year’s most significant times.